TUGAS
BUSINESS COMMUNICATION
NAME : MOH.AGUNG
DHARMAWAN
NPM : 14611552
CLASS : 3SA01
Importance of Communication
•Communication
is important because it is about how information is sent and received within
firms
•The
way information is communicated is often governed by how firms are
Forms
of Business Structure
•Entrepreneurial - decisions made
centrally
•Pyramid - staff have a role, shared decision making, specialisation is possible
•Matrix - staff with specific skills join project teams,
individuals have responsibility
•Independent - seen in professions
where organisation provides support
systems and little else
More
on Business Structure
Centralisation
Managers
keep control
Decisions
are made in the interests of the whole business
Costs can
be cut by standardising
purchasing and so on
Strong
leadership
Decentralisation
Empowering
and motivating
Freeing
up senior managers’ time
Better
knowledge of those closer to customers
Good
staff development
Channels
of Communication
•Communication
in organisations follows paths or
channels
•Communication
between managers and subordinates is known as vertical communication
•This
is because the information flows up or down the hierarchy
